CEO of CNP Seguros Holding Brasil since January 2021, Asma Baccar has also been named director of the Latin America business unit starting 1 October 2022. She will become the head of the CNP Assurances executive committee and will succeed Laurent Jumelle, who decided to focus on other professional endeavours outside of the group.
As the third-largest Brazilian insurer, CNP Assurances has had a presence in Brazil since 2001. On 14 September, the Group announced a decision that would accelerate its multi-partner development in Brazil based on 2 distribution models:
- An open model that would allow for operating with various partners via acquisitions at 100% of shares of Caixa Seguridade and Icatu in CNP Seguros Participações, Previsul, Odonto, CNP Consorcios and CNP Capitalizaçao.
- An exclusive distribution partnership with Caixa Econômica Federal, renewed respectively until 2046 and 2041, within Caixa Vida e Previdência (individual and group retirement products, borrower consumption and personal risk insurance) and Caixa Consórcio (consortium activities).
In total, 1,500 employees work in Latin America, primarily in Brazil and Argentina.
“With a remarkable career at CNP Assurances and CNP Seguros Holding Brasil, Asma Baccar has both the experience and expertise to advance the Group’s growth in Latin America. I would like to thank Laurent Jumelle in particular, who, after growing wealth savings in France, played a vital role in developing our subsidiary in Brazil as well as our historic partnership with Caixa Economica Federal as an open model,” said Stéphane Dedeyan, Chief Executive Officer of CNP Assurances.
